Paul Smith + Roula ride

Mark Voysey, December 14, 2023
Category: Events

Roula recently hosted a ride with our friends and partners at Paul Smith, a brand steeped in cycle legacy via its esteemed founder and once bike racer!

The traditional NYC cycle route that most passionate city riders take up the West side bike path over George Washington Bridge North up River Road along 9W was transformed into a film set like ambience with thick mist and fog.

Riders turned at Alpine to return to the Paul Smith Wooster St store in Soho to enjoy delicious coffee & fresh pastries where they enjoyed a private viewing of the latest cycle collection, featuring new winter apparel and range of exclusive caps.