Corporate Programing


R3 – Roula Re-engage Rides

Roula Ride


An all-levels and inclusive corporate cycling program designed to re-engage, motive and drive team bonding
as corporations look for ways to return to the ‘new normal’.

The pandemic has introduced new ways of living, socializing, fitness and of course working with
new WFH / remote schedules.
This is an issue for businesses that rely on interpersonal relationships as a key business driver, when the water cooler chat, post work cocktail, or business lunch have all but disappeared.
Management faces logistical challenges defining the new workplace ecosystem while employees weigh up the ‘risks of return’ while they experience zoom fatigue and home office burnout.
Q: How to provide relevant offerings to drive team bonding, motivate and galvanize de-centralized employees.

R3 is an all-level cycling engagement platform providing workers an optimal environment to collaborate and support each other while enjoying outdoor exercising and fresh air.

‘Newcomer’ – Those new to the sport, or have only ever ridden indoors (Peloton, spin, etc) looking to gain the
necessary road confidence to take on urban riding.
‘Returner’ – Those who re-engaged during Covid to find alternative commuting options who want to learn better disciplines and skills to become a better rider.
‘Enthusiast’ – Looking to improve their performance on 40-50+ mile tempo rides.


Cycling is often referred to as ‘the new golf’ and is acknowledged as an established professional networking platform. As the sport proliferates it has become a favored safe exercise option post pandemic and viable alternative to public transport. This is a great channel to empower and galvanize employees via a safe participation sport that encourages team bonding, sets goals and challenges while providing the basics for confident road riding.
Teams will learn how to draft together for efficiency, make safety callouts and provide road-side support, paralleling workplace strategies for optimal teamwork.
Finally, as e-bike sales grow exponentially and commuters seek alternatives to public transport, Roula provides basic training & safety courses to build the necessary road confidence for urban

Roula has a team of professional coaches, manufacturers and mechanics to train, guide and educate. Please contact for more info and packages.

NYC, with other key cities to follow.

Custom bespoke packages for up to 12 cyclists, from weekly to monthly 1-3 hr rides, M-F.
Example schedule:
– Meet at Roula / Classic Car Club for briefing, set-up and fit or BYOB
– 7/8am or 12/1pm starts for 1-3 hrs
– Return to Classic Car Club Private Terrace for refreshments & nutrition

Client feedback:
HSBC Client Samantha H.
“I hadn’t ridden for twenty years and was apprehensive at the 30-mile short course, but by the time I got into my stride, with the excellent support and motivation I was pumped to finish the 50-mile course! I returned elated, exhausted with a feeling of enormous accomplishment, so I bought a new bike, and lost 15 lbs. over the next four months!”

HSBC Client Toby P.
“I ride regularly and so it was great to have the team push me to another level while being able to conduct business with my client in a relaxed environment and perfect post ride hospitality, attention and motivation during the course of the day. Definitely a repeat visit”


Please contact for more info.